A Master Class in Multi-Faceted Project Design

Too good not to repost:

A 45-minute talk by Andrew Zuckerman, perhaps the best conjurer of photographic projects in the business today. A few BTS lighting tidbits to be gleaned, but that is not the point. I just love getting a peek into this guy's mind.

Thanks much to Creative Mornings for sharing this. I'm gonna go watch it again now.
(Via Swissmiss via WTJ?)



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Blogger glenn kaupert said...

thanks, again

February 09, 2011 6:50 PM  
Blogger Debbi_in_California said...

His animal images have an amazing unreal look to them. Is that from the two front ring lights?

February 09, 2011 7:16 PM  
Blogger Eric said...

Thanks for sharing this video with us. Great insight into creativity and conceptualizing your message or look. Great stuff!!

February 10, 2011 3:22 AM  
Blogger Eric said...

Great insight into the creative mind that can make a picture speak and captivate. I am glad you shared this with us!! I too am going to watch it again...

February 10, 2011 3:25 AM  
Blogger עמי said...

very inspiring.
made me go and plan a dozen projects of my own.
Really wish I was in that position where I could make a book and an exhibition and drive my ideas ...

thanks very much, excellent to watch !

February 10, 2011 3:40 AM  
Blogger Jason Anderson said...

What a great and inspirational photographer...as someone else said upthread, the ideas just flow! Now, where's that angel investor I need?

February 10, 2011 8:46 AM  
Blogger Marc said...

No mobile version....now I have to wait until I get home to watch it :(

February 10, 2011 10:29 AM  
Blogger killy said...

Really a lot to be gleaned from this. My favorite part was the Chuck Close comment, which is more true (for me) than anything else: "Inspiration is for amateurs. I just get to work."

Just get to work, the rest will fall into place.

February 10, 2011 11:09 AM  
Blogger Keyser Soze said...

Thank U So Much For Sharing It, Watching It Right Now...

February 10, 2011 12:29 PM  
Blogger Positively Linda said...

Thanks for sharing David! How interesting...I like the way he thinks! I'm gonna have to check out some of those books now...

February 10, 2011 12:54 PM  
Blogger stan chung said...

Great one & I like the last one the best because of the collaborative nature of this work.

"As long as people own their contribution-they're going to give a lot." Andrew Zuckerman -referring to the team.

The Q&A is invaluable-commitment after you sign up for the project- you see it through. So many gems of wisdom.

Masterclass indeed. Thanks David for reposting it. Andrew has really summarized it with his three points.

February 10, 2011 5:37 PM  
Blogger bordy said...

Boring. Sorry to say, but he's a good marketer to be able to use average photography and make it sound like art, with such an ego that he pretends it's not about him!

February 10, 2011 6:06 PM  
Blogger Andy McCraw said...

Marvelous up until the 13+/- minute part where he spoke of doing interviews, and then it hung. Bummer!

Andy McCraw

Will try again tomorrow

February 10, 2011 6:57 PM  
Blogger Brad said...

Has anyone else had problems finding their way around Andrew Zuckerman's website? When I select one of the sections at the top (example: Portrait), an initial image appears, but I don't see any navigation controls. I'm basically unable to view any of the work on his site.

February 10, 2011 9:15 PM  
Blogger Missouri said...

This is better than a college education. Thank you.


February 10, 2011 11:30 PM  
Blogger Ziv said...

I am a huge Zuckerman fan. Just noticed yesterday that his $50 hardcover, MUSIC, is on sale at Amazon for $7.47. Also, the iPad version of MUSIC is incredible.. text, stills and video along with lots of BTS images. Good stuff.

February 11, 2011 8:23 AM  
Blogger tjrohyans said...

I found it valuable as a whole. I've had the opportunity to shoot and write for one magazine, and have one more feature article to shoot and write upcoming. I never considered myself as a journalist, but I've had to learn it to be able to write the article effectivley.

February 11, 2011 2:48 PM  
Blogger p. said...

Thanks for sharing the video David. The quote from Chuck Close is priceless. Like everyone else who attended "art" school, I've used and heard the "inspiration" excuse often. I think it's just called "procrastination" everywhere else.

February 11, 2011 4:06 PM  
Blogger Christopher said...

Really interesting and inspiring presentation. I don't normally watch 45-minute internet videos, but after a couple minutes I was hooked.

The look of his lighting is fantastic - we can see it in some of the behind the scenes shots, but I would love to know more about it.

I have to say though that the quality of the lighting didn't seem to be as nice for the Music photos as the other ones. The animals look particularly fantastic, but the Wisdom photos looked great too - the Music ones looked more on-axis and flat.

February 12, 2011 4:23 AM  
Blogger amythntr said...

kind of boring to be truthful....

February 12, 2011 6:43 AM  
Blogger Lee Love said...

Excellent. There is so much information that for me was between the lines. Exploring my own creativity and what draws me to certain projects.

February 13, 2011 1:44 PM  
Blogger David said...

this was great... thanks for posting.

February 14, 2011 5:05 AM  
Blogger gordon said...

Really enjoyed hearing the backstory on Andrew's work and how he thinks. I've seen his work before but didn't know who the artist was, until now. Thanks so much for sharing this David!

February 17, 2011 12:56 PM  
Blogger Dashney said...

This guy makes it sound like all his visions and projects are different. Something on white, plainly lit, maybe in a book with close crops printed to the edge of a page, helvetica, wash, rinse, repeat. Nothing personal, if he's happy and prosperous then good on him, but as soon as people use words like "journey" and talking about people's ideas flowing through them as opposed to 'making' them, I feel like I'm next to a couple students in a Starbucks writing scripts on their laptops. Classic example of somebody in their own bubble world where things feel more significant and creative than they are.

April 09, 2011 10:22 AM  

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