Something Fun While You Do Your Brackets

For those of you not in the US, please excuse us while our collective attention turns toward "March Madness," AKA the always exciting, single-elimination NCAA college basketball championship tournament. Our productivity plummets to zero as we spend our workday filling out our brackets and trying to pick the winner in the office pool.

What does this have to do with lighting, you ask? Nothing, except for this:

I think it is safe to say that, with the airing of the above commercial, Buffalo Wild Wings has just become the Official Chicken Wing of You gotta love the Frankenflash thing they made as a prop, too.

Good luck to everyone with their tourney picks. My Florida Gators drew BYU for their first game, which does not look promising. But then, we're just happy to be here this year.

And make my Buffalo Wild WIngs extra hot, please.

(Thanks to Steve for the tip.)



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Blogger Daniel Tyack said...

That was just too good! I want a Frankenflash.

March 16, 2010 11:22 AM  
Blogger susan said...

Mrs. "She was normal when I married her and then she turned vegetarian" Strobist is hoping for an official Tofu o' the site. But she's not holding out much hope.

March 16, 2010 11:34 AM  
Blogger Jeff said...

That clip was freaking Hilarious. I love the wind up noise for the DIY BEAUTY DISH :)

March 16, 2010 11:47 AM  
Blogger ACSpencer said...

Awesome. I laughed 1st time I saw that on TV.

I hope my BYU takes it easy on your Florida Gators.

March 16, 2010 12:27 PM  
Blogger Rob said...

My brother's a GM at a BWW in Omaha. Let me know if you're ever in the heartland and he'll hook you up!
Sadly, we could use some decent buffalo wings here in Singapore.

March 16, 2010 12:27 PM  
Blogger Rob said...

I want one, looks like a monster! You could bounce that off the ceiling and light the whole arena.

March 16, 2010 12:56 PM  
Blogger lazyj said...

I love that commercial and thought a DIY flash that big would be great!

March 16, 2010 12:56 PM  
Blogger Heipel said...

Dang that's funny.

Sadly I watched it a couple of times beyond laughing so I could try to see what gear was used as props :)

March 16, 2010 1:12 PM  
Blogger Royston Kane said...

That is just hilarious!!

March 16, 2010 1:12 PM  
Blogger Lukasz said...

The wind up noise reminds me of a flash I have from the communist 80's (for a Zenit camera). mm, I wonder if it would work with my Pentax....

March 16, 2010 1:12 PM  
Blogger eric said...

The best part about that spot is that you can hear a Wilhelm scream at the very end when the mascot gets flashed!

March 16, 2010 1:50 PM  
Blogger Jim said...

I'll be waiting for someone to make a DIY version of that thing.

March 16, 2010 2:06 PM  
Blogger Jonathan said...

Maybe we should set up a Strobist bracket competition...? Make a group for Strobists to enter their brackets and see who comes out on top. Just a suggestion

March 16, 2010 2:15 PM  
Blogger Daniel said...

That was GREAT!!! Thanks for the laugh, Dave!!

March 16, 2010 2:25 PM  
Blogger Daniel said...

That was great!! Thanks for the laugh, Dave

March 16, 2010 2:26 PM  
Blogger Derek Poore said...

I just came from a BW3s coincidentally. Good food. Not the healthiest in the world, but I don't go to a wing joint to eat healthy.

March 16, 2010 2:32 PM  
Blogger Gary said...

I laughed quite hard! I love it!

March 16, 2010 2:41 PM  
Blogger AllStar Photography said...

Hey! It could happen...!

March 16, 2010 3:21 PM  
Blogger Kim Long Vo said...

The Wilhelm Scream at the end.. XD

March 16, 2010 3:25 PM  
Blogger ric woods blog said...

still laughing way to start my days editing...thanks

March 16, 2010 4:38 PM  
Blogger Brence said...

I got to get me a Frankenflash.
That is awesome!
Brence Coghill Photography

March 16, 2010 4:44 PM  
Blogger Holly said...

That was awesome! Thanks for sharing!

March 16, 2010 6:43 PM  
Blogger Ben said...

Great commercial, some really funny stuff. I love this site and have been following it for several months religiously. I have even purchased the strobist kit from the Mpex site. While trying to add to this kit an e-mail from Mpex states they do not have a shipping date for additional lumipro 120 flashes. Does anyone know where I can find a new or used Lumipro 120? I have tried E-bay and Craigslist with no luck. These are like gold or rare diamonds. Any help would be grateful.

March 16, 2010 6:54 PM  
Blogger Rick said...

Billy the Kid will pull out a win v. BYU!!!

March 16, 2010 7:52 PM  
Blogger said...

I’m really excited about the 2010 NCAA Men’s College Basketball tournament. I try to enter as many free March Madness contests online at various sites as possible, but I do it on my own free time. When I fill out the brackets, it’s rare for me to have two that are the same. However, if I could only fill out one bracket, I’d have Kansas, Syracuse, West Virginia, and Baylor in the Final Four. I’d put Syracuse and West Virginia in the championship game, with Syracuse winning. It should be an interesting tournament though.

March 16, 2010 8:43 PM  
Blogger Alex said...

That's just Brilliant!

March 16, 2010 8:54 PM  
Blogger Alex said...

@ Ben.

This is probably because LP is coming with the 160 soon.
You can still order it from if you want to though.
Used these puppies are almost not able to get. Everyone treasures those flashes.

March 16, 2010 8:56 PM  
Blogger brauhaus said...

Hmm. No actual talk about bracketing. What the heck? I thought this was a blog about lighting?!?!?!?!

March 16, 2010 10:36 PM  
Blogger Rob said...

I'm not a basketball fan,but it doesn't matter.
That was HI-LARIOUS!!!! I nearly peed my pants, and YES! I want that flash!!!!!!
Thanks a lot for the Michael Grecco BTS vids. Very cool....

March 17, 2010 10:17 AM  
Blogger Ariel Bravy said...

OMG, that was one of the FUNNIEST things I've seen in a LONG TIME!!!

March 17, 2010 1:43 PM  
Blogger Dan Domme said...

For the record, I'm cheering against your Gators because they bumped my Hokies from a seed in the bracket.

March 17, 2010 5:09 PM  
Blogger Alex the Photo Guy said...

Hey David-

Just saw this online. Some definite OCF on Tina Fey in Esquire. Harsh fashion & ring light style stuff I think:

March 17, 2010 6:09 PM  
Blogger Farrukh said...

Replayed this at least three times, and each time was even funnier. Totally hilarious.

March 17, 2010 7:00 PM  
Blogger Stormin said...

well, back to photography for me after Jacksonville's buzzer-beating 3-pointer put Arizona State out of the NIT...drat

March 17, 2010 11:12 PM  
Blogger Michael Yip said...

where can i get one of that awesome flash kit?

March 17, 2010 11:31 PM  
Blogger Jason said...

Reminds me of my Norman 400 with the tele-flash relfector

March 18, 2010 1:44 PM  
Blogger Jason said...

Reminds me of my Norman 400B and the 8" dish reflector. Still use it on camera.

March 18, 2010 1:44 PM  
Blogger Aaron Ingrao said...

Hi, David, my name is Aaron and I am the ASMP Education/Membership chair for the Western NY chapter. I live in Buffalo. I read that you are here covering the games. I would love to host you and your crew for wings. I know the hot spots for 'em.
If you have the time or inclination, please email me.

March 19, 2010 12:27 AM  
Blogger Aaron Ingrao said...

Oh, and BTW, it's not Buffalo Wild wings.

March 19, 2010 12:30 AM  
Blogger Will B. said...

Gainesville resident here sad that my Gators lost :(

Awesome flash strategy though. I've definitely used my flash once or twice to shut up a smartass friend ;)

March 20, 2010 4:01 AM  
Blogger DerekW said...

Mmmm, college basketball.... does the NCAA grass growing, or Paint drying tournament start soon?

Let me know when the Stanley Cup Playoffs start.


Derek, the Canadian

March 20, 2010 9:22 PM  
Blogger Shawn Chamberlin said...

chicken wings? now you've got me all excited. and unfortunately, i completely forgot to fill out my bracket, i had it in the works, but never finalized it. probably not a bad thing, i wouldn't have villanova going pretty far, screwed everyones brackets up.

as a sports photographer, i've watched this commercial with friends, and some have actually asked me about that flash. "do you use flashes like that?" obviously i have to answer, dude those are totally not legal at all. HAHA, but definitely a hilarious commercial. thanks for adding david.

March 21, 2010 12:26 PM  
Blogger Jim said...


I love that commercial. Surely, you'll have some instructional videos on the proper use of the nuke-flash.



March 22, 2010 10:11 AM  

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